A brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. It’s important to spend time investing in researching, defining, and building your brand. A business’s brand is the source of a promise to your consumer.
Unfortunately, there are many aspects, which would require a business to rebrand its products and services. What happens if you need to change your brand? How do you pursue rebranding?
Here are some questions you should ask yourself:
1. What does it mean to Brand yourself and your business?
2. How do you develop your brand?
3. Is a Logo important with Branding?
4. What is Brand packaging?
5. How do you create brand loyalty?
6. Why would I have to Re-Brand myself and my business?
7. How do you re brand an existing business?
Image from Ivana Taylor
Guest: Carol Sankar is a serial entrepreneur, real estate investor/ coach, empowerment coach, best selling author and motivational speaker. Her empowerment group strives to coach aspiring entrepreneurs how to develop the ‘Millionaire Mindset.’ She encourages her clients to leap out on faith and dare to live out their dreams.
Originally from Brooklyn, New York, Carol is a former Paralegal with over eight years of experience in various areas of the legal fields. In 2003, Carol took her experience out of the corporate world and started her first company, New Edge, which served as a legal document preparation service and consultancy service for law firms, insurance companies, multi-service agencies and others. Her company grew rapidly and gained press coverage in the local community as a leader in New York City’s Caribbean Community.
In 2005, Carol ventured into real estate and subsequently co-founded RRC Property & Investment Group, which is a real estate investment and advisory firm headquartered in Charlotte, NC. Ms. Sankar coaches individuals on how to start investing in real estate with little money out of pocket or credit.
In addition to being a busy mother, wife, entrepreneur and consultant, she also works with aspiring entrepreneurs who are in the transition stages of leaving the corporate world and venturing into their destiny of entrepreneurship. Carol is committed to teaching others the importance of ownership and how to adopt the Millionaire Mindset. Her workshops and webinars reflect her passion for inspiring others to dream big!